Logo Color Schemes

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Logo Color Schemes

Analogous Colors

John Deere's logo uses the analogous colors of yellow and green. I think the company probably chose these colors because green symbolizes nature, which is what the company is for.

The YMCA logo uses the analogous colors of blue and violet. I think the company probably chose these colors because they are pleasing to look at, and it sparks both imagination and it leaves the customer comfortable and dependent on the company.

Warm Colors

 Toblerone's logo uses the warm colors of yellow and red. I think the company probably chose these colors because they're bright and positive, raising the customer's attention toward the product. 

 Red Bull's logo uses the warm colors of yellow and red. I think the company probably chose these colors because it sparks your energy, just like their drink is intended to do.

Cool Colors

 Ocean Spray's logo uses the cool color of blue. I think the company probably chose this color because it encourages those who drink the product to relax and cool down with one of their drinks.

 Holiday Inn Express' logo uses the cool colors of blue and green. I think the company probably chose these colors because blue symbolizes dependability, and together, they provide an overall relaxing cool tone, ensuring customers will be able to relax at their hotels.

Complementary Colors

Hallmark's logo uses the complementary colors of yellow and purple. I think the company probably chose these colors because the color purple sparks imagination, luring customers in to buy a card for a peer, and yellow is for optimism, thus telling customers indirectly that they will make their friends happy if they buy a card.

Elmers' logo uses the complementary colors of orange and blue. I think the company probably chose these colors because the orange will grab the attention of both children and adults in the store. The blue symbolizes dependability, ensuring that they are the best glue brand out there.

Triad Colors

 Burger King's logo uses the triad colors of yellow, red, and blue.  I think the company probably chose these colors because the mixture of red and yellow together raises the energy level of people, inspiring customers to get up and go to Burger King. The blue lets customers rely on Burger King.

Master Card's logo incorporates the triad colors of red, yellow, and blue. Personally, I think the company chose these colors because blue means fidelity, which is what every customer wants from a company handling their money. The yellow means wealth and joy, which means that the customer will be happy and  become wealthier if they use Master Card. Lastly, the red symbolizes passion, showing that the company is passionate about assisting it's customers.

Monochromatic Colors

Animal Planet's logo uses the monochromatic colors of yellow-green and green . I think the company probably chose these colors because Animal Planet itself is about the environment, and they chose to only use greens because it emphasizes on the color meanings. 






A&W's logo uses monochromatic color of brown. I think the company probably chose these colors because their product is brown, and it may inspire customers to buy a drink.