Layne Renfrow

"Crush Culture" Music Video Pre-Production For this assignment, we were asked to either recreate a music video or create a new one from scratch. My group chose "Crush Culture" by Conan Gray to recreate. We didn't really have a specific "theme" that we wanted to apply, just something that was unique and not too mainstream. We really liked the concept of the video, and thought it would be fun to film and edit. Although each of us was assigned a specific title, we were pretty flexible on roles and each contributed to different parts of the process. I was mainly the cinematographer for this project. Production The filming process has been extremely difficult on my group, and admittedly, we still aren't done. Scheduling has been very troublesome, because every time that we've prepared to film, the weather has not been permitting. We planned to film in the first week, hoping to film at PRT, but we had scheduling issues with our main actor.

Pre-Production Before even opening Illustrator, I knew that I wanted to use quotes that were between 4-8 words. All of my work in graphics this year has fit to a simple/cleanish style, so I wanted to continue following that. I thought that my using shorter quotes, I wouldn't feel pressured to crowd the screen with lots of text and different fonts. Because of this project, I got the chance to download a ton of new fonts for future projects. Although according to my neighbor, they all looked the same and I agree! Most of my font choices were brush lettering or clean-cut sans serif. Production This project came pretty easily to me. I've arranged fonts before, so this part of the process was the one of the quicker steps. I didn't like arranging them in black in white because when putting them all together, I couldn't overlap without it being unreadable. It made the process more difficult, but once I was able to put those drafts into color I was able to move muc